ROI - Driven
Podcast Booking Agency

At Podcastcola Booking Agency, we offer an “unlimited pitches” service, providing you with abundant opportunities to secure podcast interview bookings. However, it’s important to understand how this service relates to the actual bookings you can expect. Your involvement in the process can significantly impact your results. We encourage open communication, and if you have specific preferences or goals, please share them with us. We are committed to your success and will tailor our efforts to meet your needs.

We calculate a show’s reach based on various database engines estimates on the average number of listeners/downloads per episode. This metric provides a more accurate measure of a show’s actual audience reach compared to other metrics like social media followers. Understanding show reach can help you gauge the potential impact of your interviews and shift your messaging for the episodes appropriately..

You are the most important factor in your success! While PodcastCola plays a crucial role in securing bookings for you, once you arrive for your episode the ball is squarely in your court!

We can’t be there to hold your hand or control your messaging so it is imperative you be ready to get the most out of every show.

Successful podcast appearance can be measured by various metrics, and that doesn’t always mean an immediate increase in sales or clients. You may find sometimes that you need to shift your messaging or the way you use the podcast content. Your active involvement is imperative to maximizing the benefits of your podcast interviews. Here are some tips to set you up for success:

Equipment for Recording: To ensure a successful podcast interview experience, having the right recording equipment is essential. High-quality microphones, headphones, and a quiet, well-lit recording space can significantly improve the recording quality, increasing your chances of being invited for interviews.

Repurposing and Promotion: Only you have control once it’s showtime. Your podcast appearances aren’t just chats; they’re content gold mines for social media. Always take the reins by recording the interviews yourself, use them to craft sharp video and audio clips. Snag eye-catching frames for image sets, tag and spotlight both the show and its host across your platforms. Build anticipation pre-appearance, explore cross-promotion opportunities, and consistently showcase highlights on your social media platforms. Link these interviews to your website for maximum exposure. Make each podcast appearance a strategic move in engaging your current audience and expanding your reach to new ones. It’s not just talk; it’s about calculated impact.

Schedule Availability: Your availability for podcast interviews is critical. Flexibility to accommodate different time zones and host availability can enhance your chances of securing bookings. Clearly communicating your schedule preferences to your PodcastCola will help us match you with the right podcasts.

Access to Your Calendar: While not mandatory, offering access to your calendar or creating a Calendly link can be highly advantageous. It allows us to quickly schedule interviews, especially for shows with limited availability, making the process more streamlined for everyone.

Remember that your active participation in promoting your interviews, along with our efforts, can contribute to reaching the level of success you desire.

High-quality microphones, headphones, and a quiet, well-lit recording space are essential to ensure a successful podcast interview experience.

Being responsive and accommodating to host preferences, having flexible availability, and clearly communicating your schedule preferences are key. Additionally, being open to various types of podcasts, even those outside your immediate niche, can broaden your exposure and opportunities. It’s also important to focus on the quality of the podcast and the alignment with your message rather than being overly concerned about the number of listeners. Podcasts can grow in listenership over time, especially with engaging and relevant content. Your participation in diverse podcasts can contribute to their growth and, in turn, increase your reach.

Understanding the significance of podcast download numbers is important, but it’s essential to recognize that this data is typically confidential and accessible only to the podcast creators. There is no public database providing access to these figures. Therefore, as a guest, you may not have direct insight into the exact number of downloads for the podcasts you appear on. More importantly, the number of downloads should not be your primary concern. The true value of your podcast appearances lies in the broader impact they can have. This includes the benefits for Search Engine Optimization (SEO) and the opportunities for repurposing the content of your interviews. Being featured on podcasts can enhance your online presence and contribute positively to your personal or brand SEO. Additionally, you can leverage the content from these interviews in various ways, such as creating snippets for social media, blog posts, or even email newsletters. These activities can provide long-term benefits, extending the reach and impact of your podcast appearances far beyond the immediate listenership of each episode.

We calculate a show’s reach based on the average number of listeners per episode, providing a more accurate measure of the show’s actual audience compared to download numbers.

Our primary focus is on securing podcast interview bookings for you. We do not directly involve ourselves in your sales process or the return on investment (ROI) from these appearances. Our goal is to provide you with opportunities to share your story and expertise on various podcasts.

While we strive to match your preferences, including your wish list of shows, we cannot guarantee bookings on specific podcasts. The final decision rests with the podcast hosts and is influenced by various factors such as content alignment and host preferences.

Podcast hosts often consider a guest’s social reach as it can contribute to the episode’s promotion and audience engagement. A strong social media presence can enhance your attractiveness as a podcast guest.

We aim to secure 2 to 4 bookings per week for our clients. However, the actual scheduling of these interviews depends on the availability of the podcast shows, which we cannot control.

We do not have control over the release schedule of podcast episodes. The timing of when your interview goes live is determined by the podcast hosts and their production schedules.

The quickest method to access the raw material of your interviews is to record the episodes yourself during the interview. This way, you don’t have to wait for the podcast host to release the episode, which can sometimes take weeks or months.

Our service is focused on securing podcast bookings for our clients. We do not handle the post-production aspects of the podcasts. Once you are booked and have completed your interview, the podcast host is responsible for the editing and release of the episode.